Saltbox.
A new digital platform to host a co-warehousing solution for modern commerce.
Saltbox was founded on the premise that the need for space to operate, store, and ship goods had become a major barrier for many new SMBs and e-commerce merchants that rely on online retail platforms to exist. Saltbox provides an alternative for small businesses that have otherwise been fulfilling orders out of garages and self-storage units.
The startup recently completed a $10.6 million Series A round of financing which they plan to use to expand into new markets. Saltbox wanted to evolve its website infrastructure and content strategy to consistently add new locations and product offerings, in order to effectively bring prospects into the sales funnel.
As a new company creating a new category— logistics co-working, Saltbox needed potential clients to quickly grasp the value of their complex offering. To facilitate this, we simplified the jargon around their products and services and altered their messaging to always lead with benefits to the customers, before details of their offerings. This customer-centric approach to storytelling is best condensed and portrayed in their new tagline: “Your business grows here.”
We were presented with the opportunity to examine and optimize the existing website, mainly the user journey it offers and how copy and visual identity are expressed — within the bounds of their current brand guidelines.
Starting with conversations and workshops, we worked to understand Saltbox’s current business objectives, products, brand, marketing materials, and tech stack. We then translated this into a strategic plan, followed by execution.
Our initial challenge was to reorganize the information that needed to be displayed in a clear and logical manner for users to easily find. We defined the sitemap and created typical user journeys to ensure the new website was as user-friendly as possible, while accurately showcasing Saltbox’s values and services.
