Right To Be.
A new brand for a global
anti-harassment non-profit.
Year
2022
Sector
Impact
My Role
UI/UX Designer
Website
righttobe.org
Started in 2005, Right To Be (originally Hollaback!) is a global anti-harassment movement and non-profit organization. On the cusp of a new growth stage powered by several exciting partnerships and projects, Hollaback! felt like their brand reflected a past journey, but the team needed a more expansive brand that reflected a journey they are on. With that in mind, Hollaback! approached us to help rethink their brand to reflect the enduring institution they have become. They wanted to show up as an inclusive institution that feels like it’s applicable for anyone – and speak with one voice about who they are and how they do
what they do.
After conducting user research and running various workshops with their team, there were some concerns that needed to be addressed on the new website, such as; ensuring a large amount of content and resources were presented in a user-friendly way that didn’t feel overwhelming and making sure the website
felt like a safe space for people experiencing harassment to share their stories for affirmation and support.
