Intersection GP.
A bold new brand and website for a fintech
search firm and investment fund.
Intersection GP is an executive search firm specializing in fintech recruitment based in the Bay area. Unlike traditional search firms, Intersection targets the fintech industry rather than solely focusing on recruiting for specific functions (CMO, CFO, CTO etc.) and they not only charge for their search work but rather invest in the companies that hire their candidates.
We partnered with Intersection to help them rethink their brand strategy and visual identity and create a new, bold and memorable digital presence.
After a series of workshops, we identified the main visual theme for the company’s new brand, conceptually based on a non-static aesthetic associated with evolution and transformation. The power of the geometric design lies in its ability to intersect with each element of the brand identity.
The shapes are used to symbolize a journey, mirroring the mutually beneficial relationship between client and company, while the gradient scheme and color transitions convey positivity, growth, and movement.
The website is influenced by classic symbolisms of futuristic sci-fi tech. Vector graphics highlight the innovative aspect of intersection provocatively, with a hint of boldness. The main colors are combined with purple, which represents meanings of power and stability while the green gives a sense of renewal and growth, key values of Intersection.
